Privacy Policy

Last updated: June 25, 2026

At Memory Lab, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your data.

By visiting our website or placing an order with us, you agree to the practices described in this policy.

1. Who We Are

Memory Lab is an e-commerce store based in India, selling lifestyle, wellness, utility, and everyday products online. Our store is operated at memory-lab-7549.myshopify.com.

For any privacy-related queries, you can contact us at: memorylab08@gmail.com

2. Information We Collect

We collect information in the following ways:

a) Information you provide directly

• Full name
• Shipping and billing address
• Email address
• Phone number
• Payment information (processed securely — we do not store card details)
• Any messages or queries you send us

b) Information collected automatically

• IP address and browser type
• Pages visited and time spent on our store
• Referring website or search terms
• Device type and operating system
• Cookies and similar tracking technologies

c) Information from third parties

We may receive information about you from payment gateways, logistics partners, or advertising platforms (such as Meta or Google) if you interact with our ads or use their services to complete a purchase.

3. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders
• Send order confirmations, shipping updates, and delivery notifications
• Respond to your queries and provide customer support
• Prevent fraud, chargebacks, and unauthorised transactions
• Improve our website, product listings, and overall shopping experience
• Send you marketing communications (only with your consent — you can opt out at any time)
• Comply with applicable laws and legal obligations in India

We do not sell your personal information to third parties.

4. Sharing Your Information

We may share your information with trusted third parties only as necessary to run our business:

• Shopify Inc. — our e-commerce platform, which processes and stores order data on our behalf
• Payment gateways (e.g. Razorpay, UPI providers) — to securely process your payments
• Courier and logistics partners — to deliver your order to your address
• Marketing platforms (e.g. Meta Ads, Google Ads) — to show you relevant advertising, only where permitted by law
• Legal or regulatory authorities — if required by law, court order, or government directive

All third parties we work with are required to handle your data securely and only for the purposes we specify.

5. Cookies

We use cookies — small text files stored on your device — to enhance your experience on our store. Cookies help us:

• Keep items in your shopping cart
• Remember your preferences
• Understand how customers browse our store
• Show you relevant ads on other platforms

You can control cookies through your browser settings. Note that disabling cookies may affect some features of our store.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy — typically for the duration of our business relationship and for up to 5 years thereafter, as required under Indian tax and commerce regulations.

Order data may be retained longer to comply with GST record-keeping requirements under the Goods and Services Tax Act, 2017.

7. Your Rights

Under the Digital Personal Data Protection Act, 2023 (DPDPA) and applicable Indian law, you have the right to:

• Access the personal data we hold about you
• Correct any inaccurate or incomplete information
• Erase your personal data, subject to legal retention obligations
• Withdraw consent for marketing communications at any time
• Nominate a person to exercise your data rights on your behalf
• Lodge a complaint with the Data Protection Board of India if you believe your rights have been violated

To exercise any of these rights, please email us at memorylab08@gmail.com. We will respond within 30 days.

8. Children's Privacy

Our store is not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

9. Data Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, or disclosure. Our store is hosted on Shopify, which maintains industry-standard security practices including SSL encryption.

However, no method of internet transmission is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

10. Links to Other Websites

Our store may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make significant changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

12. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of India, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023.

Any disputes arising under this policy shall be subject to the jurisdiction of courts in India.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please reach out to us:

Memory Lab
📧 memorylab08@gmail.com
🌏 India